01.10.2024

BRINGING THE SPEED! KTM REVS UP FOR SEISMIC EICMA SHOW RETURN WITH A STELLAR PORTFOLIO FOR THE FUTURE

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KTM is solidifying its brand and long-term vision by expanding its portfolio and market presence. The company will bring its READY TO RACE spirit to the largest two-wheel salon in Europe and one of the world’s biggest annual motorcycle exhibitions. The 2024 EICMA show, the 110th edition, will be held at Fiera Milano from 5th to 10th November. KTM is gearing up to showcase a range of new machinery and dazzling innovations to impress the expected 500,000 attendees over the six days in Italy.

For the first time in half a decade, KTM is investing in a major official presence at EICMA. As a key exhibitor among the 700 brands, KTM will display future concepts, introduce new flagship models, and discuss the latest cutting-edge designs and technologies with guests, media, the public, and industry specialists.

To unveil all the new offerings, KTM will host a series of interview ‘stand-up’ slots with selected new models, rather than a condensed press conference. Media can register for appointments with specific models by CLICKING ON THIS LINK.


What will take centre stage? KTM is setting the stage for a new era in motorcycle technology by introducing Automated Manual Transmission (AMT). This innovation is expected to revolutionise the riding experience, bridging the gap between high-performance, hardcore riding and everyday comfort.


KTM is also transforming rider-motorcycle interaction for 2025 by integrating all essential motorcycle information and interactive features into one seamless system. This cutting-edge integration focuses on enhancing the rider’s experience. The all-new 8.8” TFT touch screen dash will offer a vastly improved user experience (UX) and user interface (UI). The 2025 8.8” TFT dash includes new electronics, connectivity features (thanks to a new connectivity unit), and customization options around a revised switch cube handlebar layout with upgraded simplicity. Come and take a look.

The new 8.8” TFT dashboard will feature on signature 2025 bikes and the extensive range of models that will shine under the EICMA lights. KTM will celebrate the 30th anniversary of the KTM DUKE range in 2024, focusing on the 2025 KTM 990 DUKE R, followed by the unveiling of the all-new 2025 KTM 1390 SUPER DUKE GT, kept under wraps for the EICMA spectacle.

Harnessing the full potential of the LC8 engine platform, KTM will expand the desirable KTM SUPER ADVENTURE family. The 2025 KTM 1390 SUPER ADVENTURE S and KTM 1390 SUPER ADVENTURE R will be joined by the KTM 1390 SUPER ADVENTURE S EVO, featuring groundbreaking new hardware to be revealed leading up to EICMA. KTM staff and engineers will be on hand to explain how this powerful generation of adventure tourers will extend the versatility and possibilities of motorcycling. No corner of the world will be left untouched. To emphasise this philosophy, the 2025 KTM 390 ADVENTURE R will be the ideal agile and dependable model for riders of all levels.

KTM’s efforts in electric R&D and advancing tomorrow’s technology have led to significant progress with the new 2025 KTM SX-E 3 and KTM SX-E 5 minicycles, providing those first vital miles for junior riders. The revitalised KTM FREERIDE E programme gets a boost with the revolutionary 2025 KTM FREERIDE E, with more details to be revealed in Milan.

In addition to showcasing models from the current lineup, such as the 2025 KTM 85 SX and 2024 KTM 1390 SUPER DUKE R EVO, EICMA will also see the debuts of the 2025 KTM 125 SMC R, KTM 390 SMC R, KTM 125 ENDURO R and KTM 390 ENDURO R.

KTM will expand its personnel roster for EICMA, including management, Product Management, R&D, Product and Brand Marketing staff, pivotal personalities, special guests and key motorsport personnel.

KTM has once again enjoyed a high rate of success on racetracks around the world in 2024. This includes MotoGP™ podium finishes, Moto3 trophies, prominence in the Dakar Rally, and AMA Supercross titles thanks to Tom Vialle and the dominant KTM 250 SX-F, which has taken at least two different riders to MX2 Grand Prix victories. Additionally, Chase Sexton’s mastery in the 450 AMA Pro Motocross Championship, Jeffrey Herlings’ record-breaking achievements in MXGP with the KTM 450 SX-F, and Enduro excellence from riders like Manuel Lettenbichler and Josep Garcia have all contributed to KTM’s stellar year.

A selection of these racing icons will be on hand to meet and greet fans and visitors throughout the show. The company has built on its competitive prowess with a slew of FACTORY EDITIONs and dedicated project bikes. EICMA 2024 will showcase the newly launched 2025 KTM 300 EXC CHAMPION EDITION and KTM 350 EXC-F CHAMPION EDITION for enduro fans, the 2025 KTM 250 and 450 SX-F FACTORY EDITIONs, the MotoGP-derived KTM 990 RC R (along with a secret and exclusive offshoot), and the inimitable 2024 KTM RC16 MotoGP racer.

Looking ahead, 2025 should be a period of consolidation and further market gains for KTM, as the company explores opportunities for global expansion and increased brand awareness.

Despite challenging market conditions in 2024, PIERER Mobility Group AG increased group revenue by 9.2% to 2,661 million euros and saw a 2% increase in motorcycle sales. The company continues to invest nearly 10% of its total revenue into progressive R&D, resulting in 72 new and revised models across its brands in 2023. Sales of motorcycles and e-bicycles reached nearly half a million units, with over 385,000 motorcycles produced, 217,000 of them in Austria, and more than 280,000 being KTMs.

In anticipation of the event, KTM will be releasing detailed information about the new products in the following order leading up to the show:

  • 8th October 2024 – AMT Gearbox
  • 10th October 2024 – 8.8” TFT dash
  • 15th October 2024 – 2025 KTM SX-E 3 & KTM SX-E 5
  • 17th October 2024 – 2025 KTM FREERIDE E
  • 22nd October 2024 – 2025 KTM 1390 SUPER ADVENTURE S EVO
  • 24th October 2024 – 2025 KTM 1390 SUPER ADVENTURE S
  • 31st October 2024 – 2025 KTM 990 DUKE R
  • 5th November 2024 – 2025 KTM 1390 SUPER DUKE GT
Stay up to date and follow each new model release on KTM’s “launchpad” over at KTM.com.

FOR MEDIA: More information and high-resolution content can be found HERE.

To register for a media time-slot at this years EICMA, click HERE.
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Contact

UK - Dominic
KTM Sportmotorcycle UK Ltd
No. 5 Buckingham Road
Silverstone Park
Towcester
Northamptonshire
NN12 8TJ
T. +44(0)1327 850350

Dominic Harris
Marketing Specialist