24.06.2026

KTM AG STRENGTHENS NORTHERN EUROPEAN OPERATIONS WITH NEW REGIONAL SETUP

Helsinki, June 24, 2026

KTM AG announces the integration of its Scandinavian and Nordic organizations into one unified regional structure: KTM Northern Europe.

The new setup brings together KTM Sportmotorcycle Scandinavia AB in Sweden and KTM Nordic Oy in Finland, creating one stronger organization for the markets of Sweden, Norway, Denmark, Finland, Estonia, Latvia, and Lithuania.

The move marks an important step in KTM AG’s continued focus on operational strength, clear structures, and a more harmonized market approach across Northern Europe. By combining regional resources, know-how, and market experience, KTM AG is building a more efficient platform to support its dealer network and further develop all brands in the region.

KTM Northern Europe will be jointly led by Managing Directors Anders Sarbacken and Jaro Sihvonen, ensuring continuity, local market expertise, and strong execution across the region.

The integrated organization is designed to improve coordination between markets, strengthen governance, and accelerate the implementation of strategic sales and dealer development initiatives. It will also allow KTM AG to make better use of shared capabilities across key functions while maintaining close proximity to its dealers, partners, and customers.

“This integration is a logical and important step in further strengthening our regional setup in Northern Europe,” says Klaus Allisat, VP Sales Europe of KTM AG. “By bringing our Scandinavian and Nordic organizations closer together, we are creating a more efficient and powerful platform to support our dealers, sharpen our market approach, and drive sustainable growth across all brands.”

With KTM Northern Europe, KTM AG continues to build a leaner, stronger, and more focused organization – ready to support its partners in one of Europe’s most important motorcycle regions and to further unlock the potential of the Northern European markets.

 

For further information:

Karoliina Sihvonen

+358 10 2020 554

Karoliina.sihvonen@ktm.com